1.1 GOOD DESIGN
I love Evernote. I use it everyday for a multitude of tasks. Not just because it's highly functional, which it is, but also because I like the design. It's intuitive. The icons give clear suggestions of what they could be used for. It works well across both mobile and desktop platforms, and syncs automatically. It has a rare combination of functionality that addresses obvious existing needs, and suggestions to problems I hadn't thought of yet, but save time once I try them out. It's fun to play with.